Robert Zajonc (1968) labeled this phenomenon the mere-exposure effect.
We also tend to feel safe with familiar people, as it is likely we know what to expect from them. Just being around someone or being repeatedly exposed to them increases the likelihood that we will be attracted to them. One of the reasons why proximity matters to attraction is that it breeds familiarity people are more attracted to that which is familiar. It is simply easier to form relationships with people you see often because you have the opportunity to get to know them. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm, your apartment building, or your immediate neighborhood than with people who live farther away (Festinger, Schachler, & Back, 1950). You are more likely to be friends with people you have regular contact with. What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact.
Explain the social exchange theory as it applies to relationships.Describe attraction and the triangular theory of love.
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